Microsoft mentioned its social media planning and scheduling instruments for advertisers will not assist Twitter, after the Elon Musk-owned social community began charging for entry to its programming interface.
Musk responded to the announcement by accusing Microsoft of utilizing Twitter knowledge “illegally” and threatening a lawsuit. The billionaire, who purchased Twitter final 12 months, is altering the corporate’s coverage to cost companies for entry to its stream of knowledge.
Microsoft’s Good Campaigns service helps advertisers handle social media campaigns on providers together with Fb, Instagram and LinkedIn. As of April 25, customers of the product gained’t be capable to do issues like create tweets and drafts, or see previous tweets and engagement, the corporate mentioned Wednesday.
The software program maker is the most important investor in OpenAI, the AI analysis lab Musk co-founded earlier than falling out with the group and leaving in 2018. Musk is now establishing his personal rival AI effort.
Microsoft didn’t instantly reply to a request for remark.